When your brand becomes part of a bigger business, how do you establish your identity?
Our client is a family of brands within the vitamins, minerals and supplement category. We worked with the senior team to find the sweet spot between the past and the future. We used the legacy and history of some of the brands and combined this with the forward-looking focus of their new parent business to establish a unique identity for them as part of a wider family. As with all pieces of work, we spend more time planning than delivering. In this instance, we spent a week talking to all the senior stakeholders and this shaped the agenda for the 3 day workshop.